60 days to National General Election:
...and what this means to your clinical research study patient recruitment campaign.
Now fully within the FCC's election advertising pricing protection window, the airwaves on radio, television and cable are going to become cluttered with political advertising for candidates and PACs. Lowest price applies to all political advertisements endorsed by a national candidate.
What this means is that along with the interference and excess of political debate the price you will pay for your broadcast advertising is going up...dramatically. Available inventory is scarce which means the laws of supply and demand apply directly. You may find yourself unable to even schedule a radio or TV ad on your preferred network or local broadcast media. And, if you're lucky enough to be able to afford the price and find available inventory youu will still be losing message efficiency to the interference of clogged broadcast media.
Once the political season ends 60 days from now, the holiday retail spending season will be upon us. Again, supply and demand rules apply. Our advice is to plan alternative enrollment outreach strategies from now thorough the end of the year. Capitalize on an integrated, circular marketing campaign that addresses information seekers, rather than obtrusive advertising tactics. Focus on thos with interest and necessity rather than the passive audience.
ICTS can help. Just give Gregg Sweet a call today to discuss the most cost efficient end-of-year campaign strategies designed around your protocol, your investigator sites, your study team and your enrollment goals.
This is a public service of ICTS.