Study Materials

Acute Flu Treatment

This is another example of extremely high-level study branding.  Fourth consecutive flu study for same sponsor.  All materials were customized with site contact information, including the website.  More than 300 sites in the USA and Canada.  Translated into American Spanish and Canadian French.  Materials created for this campaign all carried the same study brand and included the following:

• Comprehensive Coodinator's Recruitment Toolkit (3 languages)
  
  • Study Brochure
  • Study Poster
  • Other, materials on demand
  • Site Letters
  • Newspaper (four sizes) and Radio Ad Templates (:60 and :30)
  • Study Web Bannner Ads (3 sizes)
  • Local Television/Cable Ad Production (:60, :30 and :10)
  • Consent Assistance Flipchart
  • Advertising Primers (Print, Radio, TV, Internet)
  • Other site support materials
• Internet Recruitment Campaign
  • Study Website in 3 languages (search engine optimized)
  • Organic Social Media Pages
    • YouTube (with "FluTube" :60 and :30 videos)
    • Twitter
    • Facebook
  • Outbreak Paid Keyword Search
    • Facebook
    • Google
    • Yahoo!/Bing
  • Outbreak Local News Banner Ads
    
    • Local TV Websites
    • Local Newspaper Websites